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Dedicated in memory
Prettyman was a salesman who became Sales
Manager under Glenn Potter
and ultimately succeeded him as General
Manager. He was the GM during the Great
Strike That Struck Out in May of 1977 and for a short time
was actually heard on the air until the air staff was replaced.
He left the station around 1980 for station ownership and became
President of Prettyman Broadcasting. Today, he is retired and
enjoying the sunshine in Florida.
in 1965 to manage a small station owned by a friend of mine
in Quantico, VA. Good experience. Answered an ad Bob Howard
placed in Broadcasting Magazine looking for sales people and
started at WPGC in ‘66. About six months later Bob named
me sales manager. After Max
Richmond's death, the estate sold 'PGC to First Media. I
ended up with Bob
old job after he decamped along with Harv
Moore for ownership in Buffalo. (Harv’s still there
now, about 82 years old!)
had worked at "The New WEAM"
from 1960 until 1964. The first 2.5 years as morning man Johnny
mid day guy was Dashing Doug Vanderbilt a.ka., Bill Prettyman.
did well in sales there and Bill decided he wanted in on this
as well. Our desks were across from each other and he used to
watch me work the phones to get appointments to sell advertising
after almost a year in sales, they started playing games with
the commissions, so I left to become a partner in an ad agency.
left soon afterwards and joined WPGC. After 6 or 7 months, he
started hounding me to come to work there. I had always heard
that Bob Howard was impossible
to work for and I sure didn't need to jump into that frying
was very persistent and one day at lunch he pulled out three
commission checks he hadn't even bothered to cash yet. They
were for more money in one place than I had ever seen before,
so I scheduled a meeting with Bob
Howard the next week. I was a WPGC Good Guy shortly thereafter.
Miller ('April May') writes:
was a trip! He got me involved in a remote broadcast one time
in one of the shopping malls just before Easter and I may never
forgive him. He planned to give away plastic eggs to the shoppers
with prize slips to get records, gift certificates to the different
stores or cash. His wife Sharon and I were supposed to man the
prize booth. The plan was for him to wear an Easter Bunny costume
as he gave out the prize eggs but he waited til the last minute
and no costumes were available. So he tells me the Friday before
the remote that the only costume he could acquire was a Playboy
Bunny costume and guess who had to wear it?!
sure you can figure out the ending to this story. Stop laughing
- it was not exactly my finest hour! Still, I heard later that
the stores claimed it was the best remote ever...business must
have been booming. To
my knowledge Sharon wouldn't let Bill take any photographs.
But I know people at the mall (shoppers and merchants) took
some. Visitors the site may still have some from their private
collections they could send in. I still have the hit
man on retainer to get Prettyman!
Prettyman was quite a story. He lived very far away and was
a workaholic (no doubt because he was making more money than
he ever thought possible) and he and my Dad (General
Manager, Bob Howard)
would have a contest to see who got to work first, usually at
around 5 or 6 AM!
was a very funny guy. Always drove an old Chevy, wore a grey
suit and tie, and kept meticulous records of ALL of his clients
on 3 x 5 cards that he carried with him everywhere. When you
talked with Bill by phone or as he made a sales call, he would
update your file card so he always knew that your wife just
had the flu, your kid just made the team, or you were planning
a dream vacation.
you as a customer called him, you were amazed that he knew so
much about you and was interested in you as a person, not just
as a client. He knew your birthday, anniversary and your kids
big days too. And when he made a sales call, he always parked
his old non-discript Chevy in a prominent place so his customers
got the subtle impression he was a hard working family guy who
sincerely appeciated you and your business. He had a very profund
impact on my life. Hope he's enjoying life in FL - he deserves
on images below to see enlargements.
on images below to see enlargements.
Kit One Sheet
Strike That Struck Out out in May of 1977, station
management hit the airwaves including General Manager, Bill
Prettyman. Below are rare tapes of him in action in a variety
of capacities. Special thanks to contributor Steve Willet for
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