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Richmond in 1960
(Mac) Evans Richmond was the owner of an advertising firm in Philadelphia.
Soon after the sign-on of WPGC on April 24, 1954, he approached
owner, Harry Hayman about
the possibility of buying the station. Hayman, an engineer had
no background with radio advertising and agreed on November 10th,
1954 to go into partnership with Richmond for the sum of $10,000,
forming, 'WPGC, Inc.' and leaving him in charge of generating
revenue for the station. Richmond would subsequently buy the remaining
interest in the station outright on 06/13/55 for $19,000.
06/27/55, just over a year since WPGC's sign-on and little more
than two years since beginning the process of license application,
Hayman's decision to cut his losses was finalized, filing an application
with the FCC for Consent of Transfer of Control to Richmond, citing
the Special Education needs of one of his children and a posible
move to New Jersey for that reason. FCC approval arrived on 07/18/55.
in 1956, the Chesapeake Broadcasting Company sold WRNC-FM (formerly,
WBUZ-FM) to WPGC, Inc. $5.00
was paid for the station license and $10,000 for its equipment
and tower. FCC approval took place on November 20th, 1956. The
purchase was made to add nightime programming to WPGC-AM's daytime
Richmond became President of WRNC-FM and named Gene
Manager of WPGC-AM) as GM
of WRNC-FM. WRNC-FM
changed call letters to WPGC-FM in mid-March 1958.
In 1959, Richmond transfered Winters to manage his station in
Henderson, Nevada outside of Las Vegas, KBMI,
and hired new General
Manager, Bob Howard to
allowing himself more time to devote to his ad agency in Philadelphia
as well as attend to his radio property in Boston, WMEX.
died in 1971. His
estate received FCC approval on August 7th, 1974 to sell WPGC-AM
& FM for $5.8 million to First
Media Corporation (Richard E. Marriott, Chairman & 44%
owner). The transaction was finalized on October 17, 1974.
Although discussion between the parties initially also included
the possible sale of WMEX,
First Media withdrew
it's offer after lengthy negotiations for the station, perhaps
as a ploy to expediate the sale of WPGC.
Richmond was an even more difficult man to work for than Bob
Howard. Max would come down from Boston and harass everyone,
Bob the most, of course. He had an office hidden away in the back
of a bunch of file cabinets and partitions. He loved to pick up
his phone and listen to everyone's phone calls, sometimes butting
in, but most often just listening. I never heard him make a positive
comment to anyone.
remember Max Richmond and many of the employees of the day. All
were quite cordial to the VP/GM's (Bob
Howard's) young kid, although some were friendlier than others.
I remember that Richmond never married, but that he had two girlfriends
(hideous old broads IMHO). Apparently, neither one knew about
the other so, as a kid, I was coached whenever I was to encounter
one - this one's name and that I was NOT to mention the other
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