Kelly left Y100 / Miami to join WPGC in the Fall of 1981 when
left for KIIS-FM.
Initially he did nights, then afternoons. He left the station
in the Spring 1983 for B94 in Pittsburgh. He later did mornings
at WHTT / Boston and at KZZP / Phoenix.
beginning of the end was underway by the time of this aircheck,
precipitated earlier in the year when Elliott
left the station, accepting a staggering offer from Q107.
The real change in direction however for WPGC accompanied Program
Kingston's resignation at the end of Summer. In his place,
was named the new Program
Director, despite having had no programming experience of
his own other than having been Music Director at sister station,
KFMK in Houston.
WPGC's longevity and the fact that the teenagers who had made
the station so successful in the '60's were now Adults who still
listened to the station led management to the erroneous conclusion
they could blow off the teen audience and live off Adult numbers
alone. That in itself might have been possible had the station
not wimped out in a painful way, eliminating any songs from the
library with even the slightest edge to them and replacing them
with a greatly enhanced reliance on Oldies the station had made
famous playing as current records 15- 20 years earlier.
disasterous result speaks for itself. WPGC had led Q107
comfortably since the Summer of 1981 following the ill fated,
'Q Phase 2' repositioning campaign (inspired by the success
of Howard Stern at DC-101).
But in the Fall 1982 Arbitron survey, WPGC lost a mind blowing
50% of its cume audience. Predictable as night & day, virtually
all of them went over to Q107
which shot to #1 by virtue of default.
show fiasco at WPGC following the departure of Elliott
only heightened the death blow. No fewer than three different
shows had debuted in the time between Elliott
departure in January and this tape
in November. Dave
Foxx initially had been teamed up with Redskins' quarterback,
and morning news
guy, Loo Katz.
Displaced by the Elliott
move to mornings at Q107,
joined the station in the Spring and by Summer had been teamed
up with Dave Foxx
as 'Dude & Dave'.
hope remained when the pair debuted that Summer was quickly extinguished
when Dave moved back to middays that Fall and Dude was teamed
up with morning news
Robert Howe from sister station KYAK
in Provo, whose lack of major market credentials was as painfully
obvious as Jerry
Steele's inexperience as a programmer.
all this a backdrop however, the station continued to live off
it's rapidly dwindling cume audience for a while longer. Bruce
Kelly would soon depart for B94 in Pittsburgh where he joined
former WPGC Program
the wholesale format change, the station still sounded reasonably
decent. The wall to wall (((reverb))) was still on the audio chain
but had been toned down for more 'adult' ears. Produced station
imaging included sweepers
cut by Randy
Reeves (midday guy at sister station Z93
in Atlanta) as well as 'Whisper Drops' from JAM
in Dallas. As the name implied, the package consisted of the station's
call letters whispered by jingle
singers and were used to quickly identify the station between
songs with interrupting the flow of the music.
took the form of tickets to WPGC night at the Capital Centre to
see the Bullets take on the Supersonics. A long string of 'After
Work Parties' had also begun as a vehicle to engage working
types (primarily female) that might listen to the station in their
heard on this tape
are predominantly agency produced and of National or Regional
origin. One exception is the commercial for Dash's Designer
voiced by overnight jock, Max
Wolf. The female voice at the end of the McDonald's
spot is that of late night DJ, Lisa
adoption of an Adult Contemporary format for WPGC became a long,
slow downward spiral. With each further attempt to steal the AC
crown once worn by WASH-FM (which ironically had recently changed
format itself to Rhythmic CHR and experienced equally disasterous
results ratings wise), a sad end came to the single most dominant
station of its kind in Washington radio history.
the Fall of 1984, following widespread resignations from the remaining
staff left over from before the format change, station management
vainly attempted to commandeer a new identity for the station
as 'Classy 95'. By then the station had become an embarrassment,
scorned by market competitors
and industry insiders.
the opportunity came to rid itself in early 1987 of what had become
a radio albatross, First
Media wasted no time in selling WPGC and all its sister
stations to Cook Inlet, a minority run company that was equally
expeditious in bringing back the legendary WPGC call letters,
blowing up the putrid Adult Contemporary format and relauncing
it as Rhythmic CHR. Ratings rebounded almost immediately bringing
with it some restoration to the station's tarnished but once glorious
heritage. Today, WPGC-FM is once again a contender in Washington.