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Dedicated in memory
Nearly Famous Don Geronimo...'
Geronimo's stellar career reads like a who's who in the annals
of radio history with stops at 13Q
/ Pittsburgh, 99X / New York, PRO-FM / Providence and WDRQ / Detroit
before coming home to Washington and WPGC in the Fall of 1979
where he was brought in by then Program
Shannon for the first real skirmish with Q107's
impact was immediate and long felt; during his tenure WPGC righted
itself and regained the CHR crown in DC. In 1981 he left for KIIS-FM
in LA followed by stops at WLS
& B96 / Chicago.
made his return to the Nation's Capital in 1985 doing afternoons
then moved to mornings the following year replacing Charlie
& Harrigan. By then he had teamed up with Mike O'Meara
and the rest is radio history.
on this aircheck
about 6 months before his two year stay at WPGC ended when he
went to LA, Geronimo had reversed the station's fortunes at night
in the battle with Q107.
Within 90 days of this tape
WPGC would command a comfortable lead in the clash of the Top
40 titans as Q107
unveiled the ill fated, 'Q Phase 2', an attempt to cash
in on the strength of DC-101 driven by Howard Stern. Q
dropped mechanics like talking over record intros, let songs fade
off into oblivion and basically shot itself in the foot. WPGC
meanwhile just kept playin' the hits and took no prisoners.
a direct shot at Q107,
Geronimo plays a WPGC Musicradio jingle
Logoset / Priority One compilation package of 1976) no
doubt at the suggestion of Program
Kingston though both stations had been barred by a Judge from
identifying themselves with that moniker in a ridiculous legal
case over who had the right to use it. WPGC began using 'Musicradio'
as a station identifier as early as 1972 but phased it out in
1978 (though it still appeared on the station's weekly playlists
and letterhead). When Q107
signed on in early 1979, it appropriated the slogan claiming ABC
ownership had used the phrase prior to WPGC in other markets such
as at WABC
in New York and WLS
in Chicago. Nowadays stations register their slug lines for this
very reason. At the time WPGC was identifying itself as '95FM
makes an appearance on this tape
as the punch line in a phone bit about an appearance Don had made
earlier for the Greenbelt Jaycees.
the station featured 'Free Money Music Sweeps' which were
always worth at least $100 for listeners who could identify a
series of songs that had been played. A tease for 'a winner
a minute for three hours' is also heard on this aircheck
as WPGC kept up the promotional pressure on Q107.
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