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the continuing May 16th edition of the WPGC News Magazine...'
Elliott was hired by Jim
Collins in 1975 from crosstown competitor, WEAM
for middays & Music Director at WPGC. He had previously worked
in Washington doing late nights at WRC.
For a short period of time he did mornings
from late Fall, 1975 when 'Columbus'
left the station for WLS
and early Spring, 1976 when Tim
Kelly arrived from WCFL for mornings.
Strike That Struck Out in May of 1977, he returned to
the station for mornings
and was teamed with newsguy,
Don O'Day who
was brought in from sister First
Media station, KYAK.
O'Day left the station about a year later to program that very
during this time were presented in the listener friendly, 'News
Magazine' format, instituted by Program
Mason with lots of lifestyle & entertainment related stories
(listen for one on a test for what we now know as 'Pay-Per-View'
in the first newscast, a story on University of Maryland alumnus,
Jim Henson being awarded an honorary doctorate in the second,
and filming being started on Bette Midler's first film, 'The
Rose' in the third). An interactive story between Elliott
was used to lead into the news proper.
1978, WPGC's Adult ratings now threatened long time market leader,
(which ultimately lead ABC to blow up album rock WRQX
for CHR formatted Q107
a year later). The vast number of teenagers who grew up listening
to WPGC in the '60's were now affluent adults with money to spend.
And WPGC's Sales
force took full advantage of it.
overwhelmingly high percentage of national spots
heard on the staion is very much evident from this aircheck.
In the 90 minutes covered from 8:30-10AM on this tape, only two
(one for Dannon Yogurt voiced by afternoon man, Scott
Carpenter and another for IKM Homes [done by midday
man and future WPGC morning
man, Dave Foxx]
are the only ones not of national or regional origin. Stopsets
in morning drive never exceeded two minutes.
used on the morning show included 'Day Off With Pay' in
which a listener was awarded a day's pay, and (not heard here)
'Choose Yer Nooz' in which one of three kicker stories
was selected by Jim
to be read by Don.
primary station positioner in use at the time was 'WPGC Musicradio
95 FM Stereo and 1580 AM'. Reflecting the growth of FM during
the decade, the Legal ID now mentioned the FM first instead of
the AM as 'WPGC FM & AM, Morningside'. Jingles
in use were JAM's
'Positron' although cuts from earlier packages 'Logoset
& 'Priority One' were still in use.
switchovers between shifts were also being used. Listen for one
at 10AM with Dave
Foxx who offers a topically oriented tie in with the extended
rainy weather the Nation's Capitol had been experiencing.
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