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Dedicated in memory
Geronimo's stellar career reads like a who's who in the annals
of radio history with stops at WOKY / Milwaukee, 13Q / Pittsburgh, 99X / New York, WCAO / Baltimore, PRO-FM / Providence, WWDC / Washington and WDRQ / Detroit
as well as WPGC on 03/17/80
where he was brought in by Program
Shannon for the first real skirmish with Q107's Uncle Johnny.
impact was immediate and long felt; during his tenure WPGC righted
itself and regained the CHR crown in DC. In 1981 he left for KIIS-FM
in LA followed by stops at WLS & B96 / Chicago.
made his return to the Nation's Capital in 1985 doing afternoons
at WAVA then moved to mornings the following year replacing Charlie
& Harrigan. By then he had teamed up with Mike O'Meara
and the rest is radio history.
the time of this aircheck,
Don had been at WPGC a little over 1 month. His first mission
was to stop the hemorrhaging of teen numbers at night. To that
end he was successful although it would take another 6 months
or so to reverse the trend entirely. The 'Top 5 at 8' was
a regular countdown feature each night for pimpled, prepubescent
punks who thought this stuff mattered.
of his shtick involved listener phone calls. It was not uncommon
for Program Director,
or Dave Foxx to periodically call him from another studio, posing as a listener.
This technique did wonders in priming the pump and generating
other legitimate callers to such an extent that Geronimo referred
to his regular callers as the 'Not Ready For Nighttime Players'.
On this tape
you'll hear him mention the 'Boogie Check', a feature 'borrowed'
from one John Records Landecker at WLS.
Ironically, Don would wind up at the same station in the not too
at the time was also 'borrowed' from KHJ,
Los Angeles with 'The
World's Easiest Contest'. A simple listen & win deal,
when the 'Magic Cash Register' rang, the 77th caller would
win up to $10,000 but never less than $100 at any time. In this
case the winner also got a copy of Blondie's then current
album, 'Eat To The Beat' and qualified for an 'Eat To
The Beat' party with Mr. Geronimo and 25 of their friends.
winner mentions having previously won Linda Ronstadt tickets and
was promised a Geronimo
T-shirt. Said mentioned shirts were given away early in 1980
as a means to build his fan base.
statements in use at the time included the venerable, 'Where
People Get Cash'.
thanks to Matt
Craig of Big
Apple Airchecks.com for the
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