Music Troll - Home Page Link WPGC Aircheck:
Harv Moore - 04/12/72

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Listen To This WPGC Aircheck


'#1 in 'Pulse, Hooper and the A-R-B'

Harv Moore 'The Boy Next Door' is a native of Pelham, New York but came to WPGC from Frankfort, Kentucky in March of 1963. Initially, he did nights till sign-off but within a few months was moved to mornings when Jerry G left for KYW in Cleveland, starting just days before the tragic JFK assassination.

Harv was also Program Director when Dean Griffith (Dean Anthony) left in 1964 for WMCA in NY until the arrival of Cousin Warren Duffy in 1966. He also served as Music Director from 1971 when Davy Jones left for WMAL-FM but was promoted to Program Director again in 1972 when big Wilson vacated the position.

Harv continued in mornings until early in 1975 when he accepted an offer from former WPGC General Manager, Bob Howard to do mornings in Buffalo at WYSL.

This aircheck is notable for the complete absence of reverb (or any processing for that matter)! This is explained by the fact that it was recorded off the Program channel directly from the control board and not off the air.

At the time of this tape, NBC management was about to make the decision to blow up WRC's MOR format for a head to head Top 40 battle with WPGC. That came to fruition in October 1972. As a blocking move, WPGC began using any potential on-air positioner so that the competition couldn't. Among those heard here are 'WPGC #1', 'All Hit Music', 'Stereo 95', 'Music 95', 'Where the Hits Hit First', and 'The Powerhouse Twins, WPGC FM Stereo & WPGC AM 1580'. One can only imagine the confusion this caused with diary keepers!

The morning show itself was now being identified as 'Harv Moore & Co.', a reflection of the numerous character voices he had created such as 'The Colonel', 'Kay Sera', 'Orville' & 'Tonto' (sadly, none are heard on this tape).

Contesting took the form of a 'Cash Rip-Off' jackpot (at $1,130!), tickets to the film release of the 'Concerts for Bangladesh' as well as a form of fantasy baseball; fantasy in the sense that the Washington Senators had recently left the Nation's Capitol and DC was left without a baseball team. Hence 'WPGC Good Guys Baseball'.

Numerous national, agency produced spots are heard throughout this tape. Of particular note is the Pepsi spot by Bobby Bloom (whose career was by then well beyond the point of 'blooming'). Also listen for local spots for Fresca & Rogers Chevrolet voiced by midday man (and the next WPGC morning man when Harv left the station in January 1975), 'Columbus'.

Other things to listen for:

- A remarkably sexist spot for the 'Wigwam Club' in Waldorf, MD featuring an all girl topless band calling themselves, 'Eight of a Kind'!

- A :60 pre-recorded news story by weekend jock, Brad Scott on a U.S. Ambassador getting drunk on a flight to France. The station was burying stories like these in the middle of commercial stopsets as a means to meet its FCC commitment without breaking away from music for long newscasts.

- A WPGC 'Sound Off' by General Manager, Bob Howard on trash collection. The cash prize for the 'Best Sound Off of the Week' was a whopping $20!


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