Music Troll - Home Page Link WPGC Aircheck:
big Wilson - 04/10/72

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Listen To This WPGC Aircheck


'Give us a Ring-A-Ling on the Ding-A-Ling'

'big' Wilson joined WPGC in 1969 as Program Director and afternoon man. This aircheck came from a few months before he gave up programming duties and eventually moved to overnights before leaving the station altogether for WEAM in 1973.

WPGC would soon face a new rival for the Top 40 crown as WRC would drop its MOR format for an all out war in less than six months. Attempting to pre-empt the competition from doing so, WPGC began calling itself everything under the sun. Positioners heard on this tape include 'Stereo 95', 'WPGC #1", 'All Hit Music', 'Radio #1', 'Full Time Stereo' and so on.

Vinyl records were still in use as heard by Dennis Coffey's, 'Taurus' being started at the wrong speed! Also noticeable is the high percentage of national agency spots for the likes of Sprite, Stri-Dex, Papermate, Duracell, Tame and Soft & Dry (the latter voiced by WABC's Dan Ingram).

Locally produced spots included ones for K-TEL (voiced by versatile newsman, Bob Raleigh [Bill Miller] (the news story buried in the stopset just before the K-TEL spot is him too!), an anything-but-PC spot for the 1320 Club done by long time morning man, Harv Moore, and Hillcrest American Motors by midday man (and future morning man) 'Columbus' whose voice is also then heard immediately afterwards on a spot for the Washington Post featuring a special section on Imported Cars which aired immediately after the American Motors spot!!!

Contesting included the time honored, 'Cash Rip-Off' call (for $1,076). Contestants were still being identified by name, town and street address in the pre-stalker era! Also heard on this aircheck is a twist on fantasy baseball in which contestants had to guess whether a jock on the station would hit a pre-determined Single, Double or Triple. Listen for General Manager, Bob Howard doing the play by play on Good Guys Baseball. What made this all the more timely is it coincided with the Washington Senators leaving the Nation's Capitol.

That's him too as the voice of 'Mr. Soundoff' on a moronic listener's gripe about newspaper articles using words that are too big to be easily understood.



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