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Kelly left Y100 / Miami to join WPGC in the Fall of 1981 when
left for KIIS-FM.
Initially he did nights, then afternoons. He left the station
in the Spring 1983 for B94 in Pittsburgh. He later did mornings
at WHTT / Boston and at KZZP / Phoenix.
the time of this aircheck, the station has pretty much bottomed
out. The disastrous format change instituted after Labor Day saw
droves of listeners leave the station en masse. A staggering 50%
of WPGC's cume audience left during the Fall 1982 ratings period.
Virtually all of them went over to Q107
which reached #1 by default.
was an obvious hold over from the station's final glory days as
a Top 40 giant. Predictably, his days at the station were numbered
if not of his own accord then by station management. In fact,
he left voluntarily when early in 1983 he reunited with former
Kingston who by then had resurfaced in the same position at
B94 in Pittsburgh, itself a CHR powerhouse.
station's music library had been particularly emasculated. Gone
was anything with even the slightest edge to it. Worse still,
the likes of Dan Fogelberg, Barbra Streisand, Kenny Rogers and
Lionel Richie replaced current CHR artists that had defined the
station since it's inception as a Top 40 mainstay when it went
100% Rock & Roll in 1960. The positioning statement in use
at the time, 'Washington's Best Music' might more aptly
have been, 'Washington's Wimpiest Music'.
the only place new music by new artists was heard was on American
Top 40 which had been relegated to Sunday nights. A promo
for the special year-end Top 100 of 1982 Countdown is voiced
by Casey Kasem
and bookended by Dave
Foxx and Loo
Katz. Sadly, it was to be the last year- end countdown of
AT 40 ever heard on the station. Watermark, the
company that produced AT 40 had by 1982 been acquired by
the ABC Radio Network. As contracts with stations expired, they
took the show in markets where ABC had owned & operated stations
and gave it to them. In DC, WPGC which had been one of the original
seven stations to carry the show from its start on July 4th, 1970,
lost the show to ABC owned, Q107
in early 1983.
Foxx is also heard on a Soundoff
about, appropriately enough, New Year's resolutions and the failure
of people to keep them. The anonymous voice heard at the beginning
and end of it belongs to John
Young, the station's imaging voice who happened to be Program
Director at WPGC's sister station, Z93
on this aircheck
from the day after Christmas was agency produced. The ones for
Topol Smokers' Tooth Polish and Bantron Smoking Deterrent
Tablets were those that ABC required stations to play as a
condition of running American Top 40.
were from JAM's
'Double Plus' package which had been created originally
for WYNY in New York. They were to be the last package ever ordered
from JAM. Only a locally produced package of cuts created in 1984
by a production house in Rockville would succeed them.
was no longer a vital component of the overall product mix as
it once had been. Still, a tease that WPGC was 'the only Washington
station that guarantees the music' is heard near the end of
Immediately after the holidays
when the commercial
load traditionally is the lightest, the station promised listeners
a $10,000 reward if it ever played less than 51 minutes of music
the previous year when the goal was to purposely break the promise
and deliberately give away the money, the station did not do so
this time. Making matters worse was the reality that 51 minutes
of lame music wasn't conducive to longer listening. In essence
it amounted to a wasted effort. In doing so, the station only
managed to add insult to injury to its audience.
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