Double O joined the station in 1980 as the utility fill in
guy, often substituting for Scott
Woodside in morning news. When Elliott
departed early in 1982 for Q107
he did morning news for an extended period of time.
later became the Promotions Director for WPGC before departing
in 1983 for a PD gig in New Haven. Returning a year later he became
the Asst. PD but left again in 1984 for WAVA
where he did middays for several years. Eventually he spent 10
years in PM drive at
MIX107, followed by many years doing mornings at WASH-FM. Today, he runs Hound Radio on the Internet.
here during the Summer of 1981, the more music battle with Q107
is evident with streamlined breaks, short & sweet and to the
point (or as Program
Director, Steve Kingston
put it, 'eight words or less!'). The
Top 40 titans had been squaring off against one another for two
years by the time of this aircheck.
then a curious thing happened; Q107
launched its ill-fated repositioning campaign, 'Q Phase 2'
which left WPGC comfortably ahead in the ratings race. Inspired
by the success of Howard Stern on DC-101,
jettisoning Top 40 mechanics like talking up song vocals, did
away with jingles, let songs fade out to oblivion and toned it's
jocks way down.
reaction, WPGC stuck to the basics, kept the promotional pressure
on, played the hits and took no prisoners. A true Top 40 battle
if ever there was one and perhaps the best remembered in DC radio
didn't take long for ABC management to realize the mistake it
had made. But by then it was too late. WPGC clinched the Top 40
crown and did not relinquish it for another year's time until
First Media's disasterous
decision to change the station's format after 30 years to Adult
mentioned promotional activity included a STYX Paradise Unlimited
prize pack with a tour jersey, tickets to their show locally and
a Grand Prize of tickets to see the band in London, Paris or elsewhere
around the world. Movie tickets to Heavy Metal and the
Chevy Chase flick, Under The Rainbow (which undoubtedly
was indeed showing in Chevy Chase) were also being given away
at this time. And on the promotional horizon, teases for the 4th
Raft Race were already being heard a month ahead of time.
had recently introduced a new innovation of the era; an 800 number
request line - but only for Maryland! At the time, multi-state
800 lines were cost prohibitive, particularly considering the
vast number of calls the station received. It was cutting edge
for its day but cost cutting led to its removal the following
year. Listen for Loo soliciting requests at 800-492-0832.
his voice too on the local spot for Town & Country Buick.
But it's the only local commercial
heard during the entire 2PM hour on this tape. Every single other
spot was of National or Regional origin and agency produced. Among
them, listen for spots for the box office blockbuster, 'Arthur'
and the box office bomb, 'Wolfen'. Others include Perrier,
Delta Airlines, 7-Eleven and Toyota. Stopsets never
exceeded 3:30 but could occur as often as four times an hour to
accomodate 30 minute music sweeps in adjacent hours.
on in this tape don't miss WPGC's custom mention in Jim Steinman's
only hit without partner, Meat Loaf on 'Rock & Roll Dreams
Come Through'. Having Jim sing WPGC's call letters could only
have led to Q107
having a really bad day everytime it was played!
speaking of call letters, jingles
heard on this tape were from a TM
package, 'Radio Express' in 1981.