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Richards had previously worked in California, Omaha, Tulsa, Kansas
City, Dallas & San Antonio and joined
WPGC following the Great
Strike That Struck Out in the Summer of 1977 from WGCL
he did late nights 9p-1a then moved to 6-10p when Program
Mason took himself off the air to tend to National Program
Director duties for First
the arrival on Don
Geronimo in the Fall of 1979, he moved to 10p-2a. He
left WPGC in 1982 for mornings in Baltimore at B104.
he runs his own advertising agency in San Diego.
here at the tail end of the July 4th weekend on a Sunday afternoon,
the more music battle with Q107
is apparent. Breaks are brief and to the point, or as in Program
Kingston's terminology, 'Eight words or less'. The
Top 40 titans had been squaring off against one another for two
years by the time of this aircheck.
then a curious thing happened; Q107
launched its ill-fated repositioning campaign, 'Q Phase 2'
which left WPGC comfortably ahead in the ratings race. Inspired
by the success of Howard Stern on DC-101,
jettisoning Top 40 mechanics like talking up song vocals, did
away with jingles, let songs fade out to oblivion and toned it's
jocks way down.
reaction, WPGC stuck to the basics, kept the promotional pressure
on, played the hits and took no prisoners. A true Top 40 battle
if ever there was one and perhaps the best remembered in DC radio
didn't take long for ABC management to realize the mistake it
had made. But by then it was too late. WPGC clinched the Top 40
crown and did not relinquish it for another year's time until
First Media's disasterous
decision to change the station's format after 30 years to Adult
had recently introduced a new innovation of the era; an 800 number
request line - but only for Maryland!! At the time, multi-state
800 lines were cost prohibitive, particularly considering the
vast number of calls the station received. It was cutting edge
for its day but cost cutting led to its removal the following
year. Listen for Waylon soliciting requests at 800-492-0832.
spots on WPGC far outnumbered local ones by the time of this tape.
From a bygone era, listen to commercials
for the now defunct Pan- Am as well as equally defunct Schlitz
beer. Midway through the latter, you'll notice Waylon's wit in
response to Schlitz's CEO's statement, 'There's only one reason
I came to Schlitz'; "Money!".
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