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Dedicated in memory
WPGC Money Plane Rains Cash On Metro Washington'...
his radio career at 15 in Lawrence, Kansas. "It was a
small operation out in the middle of a cow pasture. I had to water
the cows before signing on the station each morning".
first came to the Washington area in 1969 while stationed at Walter
Reed Army Hospital. While an announcer with the Armed Forces
Network, he also did weekends & swing as "Mark
West" at WPGC, a name he shed by the time he joined the
station full time late in 1972, briefly doing late nights before
moving to afternoons. Early in 1975 he became Program
Director, a position he held until the 'Great
Strike That Struck Out' in May of 1977.
the strike, Jim became Vice President of Pop Promotion for Polydor
Records in New York. He returned to radio in the early
'80's as Asst. Program Director of 66
WNBC, which was then the most listened to station in the
nation. There he also produced the weekly 'Music Magazine'
feature and was the regular fill in host for the 'Imus in the
passed away in the early '90's. This site is dedicated in
on this aircheck
about a year after he took over the afternoon show from 'big'
Wilson, listen for Jim's mention of that day's winner of $100
cash with the WPGC Money
which appeared over the nightime skies of Metro DC with an electronic
message spelled out beneath it. Listeners had to spot the plane,
read the message then be the right caller to recite it the following
morning with Harv
plane was an extension of the hugely successful WPGC on-going
campaign (available at all 7-Eleven stores). Paired up with the
driving the WPGC Money
it became the longest running and most widely circulated promotion
of its kind in Washington.
not heard on this tape,
at the time consisted of the 'Cash
Kick Off' with $50 up for grabs, coinciding with the resumption
of football in the fall. Contestants had to correctly predict
the pre-determined outcome of what a fictious ball carrier would
gain on the play. Voiced by Harv
Moore impersonating Howard Cosell, the pre-recorded play-by-play
had possible outcomes of 25, 50, 75, 100 or no yards at all.
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