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the Gentleman Jim Swing Thing.....'
Jim' Madison was a house name used by several different jocks.
One of these was Bob Benson (he's best remembered for using the
'It's him, Gentleman Jim' slug line). In fact that very
verbiage can be heard at the beginning of this aircheck in his
usage was widespread on the station in the mid sixties, but not
limited to any one company. Though many of the cuts heard on this
tape were from previous packages by PAMS,
in 1966 new WPGC Program
Warren Duffy began using the 'Funtastic' package from
Spot Productions in Dallas (where else!). That same company
jumped on the Bat-craze sweeping the nation with a thinly disguised
package called, 'That-man'. Listen for Walt's interplay
with his own Bat-jingle!
Duffy's arrival put a sequence of events into motion which
resulted in some changes in the station's line up. Perhaps most
significantly was moving Good Guy DJ, Marv
Brooks to Production Director for the station. This accounts
for his voice being heard in virtually every stopset on local
as the Route 301 Drive In Theatres, Anacostia Chrysler-Plymouth,
Charlie Cooper's Cheverly Citgo and most notably, Glen
Echo Amusement Park (go ahead and sing along with the jingle
if you like!).
are also well represented on this tape. It may not have been the
cola wars per se, but Pepsi's 'Teem' soda and Canada
Dry's 'Wink' soda are both in hot rotation during the Summer
of '66! So too were seasonal spots for Pond's Dry Skin Creme
and Coty's 'Entre Vu' perfume.
an age when Disc Jockeys were still revered, interaction with
the station's teenage core is evident with numerous 'Request-o-matic'
solicits as well as a listener 'Swimming Pool Report' on
the temperature in his backyard watering hole!
let us not forget the time-tested (if not water-tested) contesting
vehicle, the WPGC 'Good Guys Swimming Derby' in which listeners
would guess the pre-determined outcome of a fictitous race between
the DJs on the station (with a prize of a bathroom scale!). Although
the solicit is heard on this tape, sadly, the actual game itself
is not. General
Howard (also the voice of the mysterious, 'Mr. Soundoff')
was known to do the vocal talents on these elements too. And yes,
that's him as Ed Sullivan on the tease for Bob
Raleigh (Bill Miller).
was the practice on every weekend during this time, the station
presented the 'Sunday Spectacular', featuring an oldie
every other song. Despite catering primarily to Baby-Boomer teens,
even as early as the mid sixties the station attempted to lure
in Adults with vintage titles from years gone by ('More Solid
Gold, More Often!'), a strategy that would pay off handsomely
as the years ensued.
the flip side of the musical coin however, listen for the 'Best
Bet of the Week' featuring 'Come Share The Good Times With
Me' by Julie Monday, her only charting song which ultimately
stiffed at a not so good #96!
thanks to Ed
Brouder & Skip
McCloskey for this tape!
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