Music Troll - Home Page Link WPGC Aircheck:
Harv Moore - 1/07/65

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With a smile from the right side of your radio dial...'

Harv Moore 'The Boy Next Door' is a native of Pelham, New York but came to WPGC from Frankfort, Kentucky in March of 1963. Initially, he did nights till sign-off but within a few months was moved to mornings when Jerry G left for KYW in Cleveland, starting just days before the tragic JFK assassination.

Harv was also Program Director when Dean Griffith (Dean Anthony) left in 1964 for WMCA in NY until the arrival of Cousin Warren Duffy in 1966. He also served as Music Director from 1971 when Davy Jones left for WMAL-FM but was promoted to Program Director again in 1972 when 'big' Wilson vacated the position.

Harv continued in mornings until early in 1975 when he accepted an offer from former WPGC General Manager, Bob Howard to do mornings in Buffalo at WYSL.

Heard on this aircheck as 1965 began, young Harv had been doing mornings for approximately 14 months and had been the Program Director for less than 90 days. Much of the shtick that he was known for during his long run as the Morning Mayor was yet to come. An early appearance however by one of the characters on his show, smart-aleck, Orville (Harv's voice simply sped up on tape) was a harbinger of things to come. Listen as Harv sings along with the new novelty tune by Shirley Ellis, 'The Name Game'.

'MacNamara Here!' was the familiar cry of larger than life news guy, MacNamara. The tail end of one of his newscasts is heard at the start of this aircheck. That's him too on the station promo for Pulsebeat News (including a nice swipe at newspapers with 'Stay ahead of the headlines'). For traffic reports, WPGC relied on Dave Durham of the AAA. It's hard to imagine today, but there were only three reports aired in the entire morning show, one of which is heard here!

Harv had been hired by General Manager, Bob Howard who joined the station in 1959. For nearly as long he had also anonymously been the voice of 'Mr. Soundoff' on listeners' gripes on seemingly anything under the sun. A Soundoff complaining about kids smoking is heard on this aircheck. The best one of the week won a mere $10! Not even $15.80!

Commercials at the time were a mix of agency produced ones for the likes of Lustine Chevrolet and Brown's Furniture to name a couple, along with locally created ones, several of which are read live by Harv including Suburban Trust (with new drive-thru banking!) and Kiddie Kut-Rate.

Jingles are heard between almost every element throughout the show and are from PAMS of Dallas, consisting primarily of Series 25 from 1963, 'The Happy Difference' and Series 27 from 1964, 'The Jet Set'. Many cuts echo the identifiers in use at the time, 'Good Guys Radio' and 'The Big PG'.

Near the end of the tape is a stager for that week's #1 song (Petula Clark's, 'Downtown') featuring WPGC's former Morning Mayor, Jerry G who had gone on to become a traveling reporter with the Beatles. Despite having left WPGC over a year earlier, the stager he produced was still in use!

Special thanks to Ed Brouder from Man From Mars Productions for this tape!


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