Music Troll - Home Page Link WPGC Aircheck:
Jim Elliott - 11/11/76


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Dedicated in memory of Jim Collins



 

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Jim Elliott came to WPGC from WEAM (where he was Program Director), for middays & Music Director duties in 1975. He had previously worked in Washington doing late nights at WRC. In 1977, following The Great Strike That Struck Out, he returned to the station to do mornings, initially teamed with Don O'Day. In the Summer of 1978, Scott Woodside joined him for morning news.

Elliott & Woodside left the station in early 1982, accepting a then staggering offer from Q107. He later did mornings at B106, middays at WAVA & eventually became VP of Pop Promotion at Arista Records in NY. Today he runs his own airplay consulting firm.

This aircheck was recorded in a moving car. Thus, reception fades in & out but is quite listenable. It comes from roughly six months prior to The Great Strike That Struck Out that saw all of the Air Personalities except Jim replaced by Marriott controlled, First Media in their effort to rid themselves of the union.

At the time Jim was doing middays, 10a-2p (although he had previously briefly covered mornings about a year earlier when Columbus left for WLS until Tim Kelly arrived from WCFL, also in Chicago).

On this tape are some commercials in their entirety but others scoped down. Among the aforementioned are ones for the old Giant Department Stores and for Channel 4's NewsCenter 4 with Jim Vance, Nick Charles on sports & Willard Scott's weather at 5PM followed by Jackson Bain, and Jim Simpson sports at 6PM.

The primary image contest at the time was the Visible Vault, in reality a two foot Plexiglass cube stuffed with currency ("eight cubic feet of cash"). Listeners had to keep track of on-going guesses of the amount inside it, ala 'Hi-Lo' to win the big bucks. The winning guess a month later was $9,391.00. Other contesting present at the time were John Denver concert tickets & Rod Stewart albums.

Jingles were from the first package ordered from JAM, a compilation of two packages, 'Logoset' & 'Priority One'. The station's primary positioner, 'MusicRadio' was featured prominently as the musical logo in said mention jingles.

Soundoffs had long been a staple on the station and had for many years been voiced by the anonymous, 'Mr. Soundoff' (General Manager, Bob Howard). When he left WPGC late in 1974 coinciding with the sale of the stations to First Media, morning news guy and Production Director, Bob Raleigh (Bill Miller, the fifth of six different jocks to use that name at the station over the years) picked up the duties. In earlier years he had periodically filled in for 'Mr. Soundoff' as 'Lt. Tweety' as the need arose!

 




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