'As we get a number from our 24 Hour Metro Music Line'...

Johnny Jones came from WAMS in Wilmington, Delaware and went on to become one of the original staff of Buzz Bennett's 13Q in Pittsburgh after leaving WPGC. He then went on to program WRVR-FM in New York for quite a few years when it was a jazz station owned by Sonderling.

At the time of this aircheck, WPGC would soon face a new rival in the Top 40 battle with WRC. NBC would given up it's battle against long time MOR market champ, WMAL and go after the more fickle teenage fans of WPGC in October of '72.

As a defensive tactic, WPGC began touting it's strengths, notably FM Stereo (WPGC AM's daytimer status forced it to sign off at sunset), something which 'The Great 98' would not be able to duplicate. Another ploy was avoiding long periods away from music. Notice how pre-recorded news stories by midday man, 'Columbus' are buried in stopsets, allowing the station to meet it's news commitment without breaking away for extended newscasts.

As part of its 'hipper than AM' stance, segues from one song to another were periodically heard on this tape as were the titles of albums given when song titles were mentioned. And in keeping with the More Music approach, commercial sets never ran over three minutes but for the occasional Soundoff (listen for one by General Manager, Bob Howard as 'Mr. Soundoff' on permanent glue stickers).

Spots themselves were a balance of national agency cuts (among others, Heaven Scent perfume and the immortal, 'PSSSSSST' instant shampoo-in-a-can are heard herein) with local commercials for Hillcrest American Motors (featuring the equally immortal pipes of midday man and future morning man, 'Columbus'), Calvee's (voiced by newsman, Bob Raleigh [Bill Miller] and the Hanger Club & DeYoung shoes (done by Program Director, 'big' Wilson).

The Washington Senators had recently abandoned the Nation's Capitol at the time of this tape, leaving DC without a baseball team. Hence the advent of 'Good Guys Baseball' (play by play by General Manager, Bob Howard) consisting of contestants guessing the outcome of pre-recorded scenarios in which one of the station jocks would get a single, double or triple. Other tried & true contesting conducted at the time was the 'Good Guys Cash Rip-Off' (with $1,739 in the cash call jackpot!).

Jingles heard on this tape are from PAMS Series 42a. Station ID's were given on both the hour and half hour with the (not completely legal) 'Powerhouse 50,000 watt WPGC-FM Stereo, Morningside' identifier.

 

 

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